DoorDash buys rival app Caviar, mixing the delivery world’s highbrow and lowbrow options
, represents a merging of the extreme high and low ends of modern-day food delivery. More broadly, the sale represents another step in the consolidation of the delivery market, a space where platforms once clamored to get into but where few have discovered a way to actually make money at it. And that’s a bad thing for diners, restaurants, and workers.
Caviar, which launched six years ago with 30 restaurants in San Francisco before expanding to other major cities like New York and Seattle, has always marketed itself asin a saturated marketplace . The app boasted a sleek design, pickier offerings that gave off a sense of curation , its own delivery fleet of “food messengers,” and an exclusive selection of restaurants that otherwise didn’t offer delivery.
DoorDash’s purchase of Caviar opens the door for its platform to offer customers a full range of dining choices, from thethat make up DoorDash’s existing offerings , to the higher-end — and more expensive — restaurants that have been exclusive to Caviar.
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