“The Glory” stars and real-life lovers Lim Ji-yeon and Lee Do-hyun, and “Taxi Driver” star Lee Je-hoon grabbed the first three places in the brand reputation ranking for drama actors for April 2023. ManilaBulletin
The Korea Corporate Reputation Research Institute analyzed 50.58 million big data covering 50 actors and actresses appearing in dramas from March 6 to April 6 this year.The brand reputation index is analyzed by measuring consumer participation, media index, communication index and community index.
The brand reputation big data analysis can measure the positive or negative evaluation of a brand, the source and interest of the media, the interest and communication of consumers, and popularity of the content. Lim Ji-yeon, who played the role of Yeon-jin in “The Glory,” took first place with a brand reputation index score of 3.03 million.
Her boyfriend, Lee Do-hyun, who is Yeo-jeong in “The Glory,” placed second with a brand reputation index score of 2.74 million. “Taxi Driver” star Lee Je-hoon is in third place with a score of 2.51 million followed by actor Cho Seung-woo with 2.48 million and “The Glory” star Song Hye-kyo with 2.41 million.1. Lim Ji-yeon - 3,030,012
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