CPHFW SS22 - The Garment Timeless clothing is hardly an original concept - but the way The Garment presents it should speak to those, who cherish the soft feeling of peace and comfort. Read our review here:
living, you’ll know Danes are creatures of habit and they favour simple pleasures.for a whole month. What do they do there? We’re only guessing, but something along the lines of lounging, smoking cigarettes, organising picnics, eating bread with butter and cheese on the porch, breathing in nature and silence.
Founded only a year ago by Charlotte and Sophia Roe, The Garment takes minimalism to a new level, also when it comes to the carbon footprint of the production: “We calculate the CO2 impact of each garment we produce throughout its production process and by offsetting the equivalent amount, each garment represents a tangible way of combating climate change,” says the brand, whose “less in more” policy transfers into the overall aesthetic of the clothing very well.
Presenting almost entire collection in black and white turns the focus away from the palette and makes one appreciate the texture and detail: heavy weaving on the fisherman’s knit, soft fuzziness of the funnel collar jumper, the crisp and solid structure of a staple white cotton shirt. It also gives the photos a feeling of nostalgia, making you think these clothes could have looked stunning on your mother and grandmother - which is the definition of timelessness The Garment is striving towards.
The film accompanies the feeling of comfort and cosiness brought by familiar, versatile clothing - a shirt you can wake up in and go about your day in, a long knitted dress to take a short nap in after a chilly summer afternoon walk, a scarf you can use as a bag for apple picking and then tie on your head on a sunny day . There’s an atmosphere of peace and slow living that The Garment embraces throughout their SS22 presentation, and I’d like to think I can achieve that soon.
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