Andrew Day, the CEO of games developer Keywords Studios, tries not to play the titles himself.
The BBC's weekly The Boss series profiles different business leaders from around the world. This week we speak to Andrew Day, chief executive of computer games developer Keywords Studios."I have one of those horrible personalities, that if I open a game, I find, before I know where I am, that I have spent tens of hours on it," says the 56-year-old.
However, the business has helped make many of the world's most popular games - from Call of Duty, to World of Warcraft, Fortnite, Clash of Clans, League of Legends, Assassin's Creed, and the aforementioned Candy Crush.Keywords employs 7,500 people at 59 offices around the world, from Montreal to Tokyo, and in 2019 it had annual revenues of €326.5m .
Or it will design and make all the visual aspects of a game, everything you see, such as the characters, the buildings and weapons."All of those are digital assets, and they get produced by artists, and we are the largest providers of video games art in the world," says Andrew.Keywords has staff around the world, including at its office in Mexico City, pictured
Then after a game has been released, Keywords has staff who offer customer support under a client's name. So if you phone a gaming company demanding help to get you to the next level, you may actually be put through to Keywords employees.
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