I guess you can teach an old tech giant new (pricing) tricks...
What do these numbers tell us? Firstly, the Galaxy S21 and the Galaxy S22 featured virtually identical prices across generations in Germany and the UK. Now, however, a price hike of between €100-150 and £80-100 respectively has taken place. In other words, prices abroad have gone up by as much as 10%, but those in the US have remained constant. The question is why?I attempted to reach out to Samsung in order to receive an official answer. For the time being, I have not heard back.
Do you want to know how much the Fold cost in the EU, when €1 was equal to $1? You’d be surprised. The Galaxy Z Fold 4 launched at a starting price of $1799 in the US, around €1799 in the EU and £1649 in the UK. Needless to say, a relatively similar price point was kept across the three markets. This is probably my favorite explanation as it would make a lot of sense and would justify the price increase. However, I have one last theory that I would hate to be true.I could not help but notice that the Galaxy S23 is more expensive in the same markets in which Apple introduced a price hike with the iPhone 14 in September. In Apple’s case, it made a lot of sense.
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