As sport changes, we must adapt, innovate and embrace technology to make sure that we keep up and keep growing in this age of disruption.
We spoke to three young South Africans on the business side of rugby to hear their thoughts on how to take the game forward, especially in these difficult times brought on by the Covid-19 pandemic. In the first of a three-part series, Junaid Moerat, 36, shares his thoughts on how rugby can keep evolving in the modern era.
While the coronavirus outbreak has prompted those on the rugby landscape to do some things differently – like the Springbok and Blitzbok coaches sharing their expertise online in a webinar series with coaches across the country during the first few weeks of the national lockdown – Moerat believes the benefits of technology would always have been key and that the pandemic has just accelerated the need to move in that direction.
“There should be an increased focus by sports organisations to understand what I call the revolution of content, and to develop an offering that appeals to the way fans are consuming sport.” “We need to shift our focus, the change that is happening in the world of sport should not be adopted in isolation or independently - it encompasses the entire organisation, its staff and its culture, it is a complete disruption taking administrators, staff, coaches and players out of their comfort zones. For coaches and players, data and analytics around player safety, development, and performance has become key in modern day sports. The commercialisation of sport requires new skills.
Moerat explained that there are also challenges that first need to be overcome if our sports organisations are to flourish operationally, with a change in mindset being the major steppingstone.
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