'The Future of Content creation: sharing profit with your audience?' content future
When you watch a Youtube video from your favorite creator, there will most likely be ads rolling before the video actually starts . The profit from these ads is paid to the original creator by Adsense as compensation for their contribution to the site.
Other solutions include using the creators' personal funds, getting brand sponsorship, selling merch - but this all comes at a cost, whether it be that there's no brand necessarily aligning perfectly with the mission of the content to be suitablle sponsor, or the creator isn't yet at a comfortable position to start producing and selling merch.
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