My company, Chic-CEO.com, is an online resource for over 100,000 female entrepreneurs. As a startup, we had to get scrappy in order to hit our goals and make an impact. When we started asking for the impossible and getting the green light, I knew we had stumbled on something magical - something I call 'Unreasonable Requests.' I write about female entrepreneurship and how to brand yourself. I live in beautiful Ozark country with my husband and two brilliant children.
While everyone else is still doing Facebook lives in 2D, purchase a 360° camera and start doing them in 3D. For the viewer, 360º video has a much lower barrier to entry than full VR, requiring only a mobile device to experience the virtual world if they don’t have a VR headset. You’ll stand out on the platform, create a more immersive experience and get more attention from potential clients and customers. Get your feet virtually wet by practicing outdoors—not indoors.
Sporting events like the Rio Olympics and Super Bowl LI have created buzz already around implementing VR into events. The virtual event space also brings with it plenty of opportunity for partnerships and co-branding, and a deeper level of engagement. This level of adoption is a bit more intensive, so it’s best to hire a team of experts to come in to capture, stream and make the experience evergreen. You’d be surprised how many VR companies are in existence simply for events, many whom travel.
And as hardware, content, and mobility improve, more and more businesses will be actively pursuing VR technology. Whether you’re an entrepreneur, Fortune 500 or startup, you can leverage the power of VR to engage your audience.
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