This article was written entirely by a human. “We would never try to replace a JeffElder” May Habib reassures the reporter. Although the AI, no doubt, thinks it could, while picking out a camisole that gorgeously matches your eyes. Read more ⤵️
Throughout its website and promotional material, the online lingerie store confidently engages customers with text that is crafted in an inspired brand voice persona that the company calls “spirited wing woman” – a trusted, yet adventurous friend helping shoppers explore sexy underwear and swimsuits.
Writer’s new product, called CoWrite, can go beyond that in two key ways that are “really transformational,” says May Habib, the startup’s CEO and co-founder. Impressive, no? Congratulations, your spirited wing woman robot just helped you pick out a purple bralette. “A lot of the content we are helping automate is the kind of work where the initial creativity comes at the beginning. It's in conceiving of the channel, conceiving of the campaign, conceiving of the newsletter. And then after a while, it becomes rote and you have built a body of work that you're proud of. And that's what AI is great at, you know, pattern-matching based on what you tell it to do very specifically.
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