You heard a great song for the first time the other day and suddenly you're hearing it everywhere you go — in the car, at the supermarket, at your best friend's 4th of July barbecue. And now you've started seeing advertisements for the group's new album everywhere you look. In fact, you just can't s
The Baader-Meinhof phenomenon — also known as the frequency illusion — describes our tendency to notice something for the first time and then suddenly to see it everywhere.
The bias does not apply to things like popular movies or outfits, or hot topics in the news, just to more obscure things that you wouldn’t expect to see or hear about that often.The first known report of the bias dates back to 1994, when Terry Mullen posted a comment on the St.
Compounding the problem is our inability to wrap our heads around the notion of randomness. Our brains are evolutionary wired to search for patterns, and we are predisposed to find them. Each time we recognize a pattern, we are rewarded with a hit of dopamine. This means we tend to find them even when they don’t exist, like when we think we’re enjoying a winning streak at the roulette table or seeing religious faces burned into toast.
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