The ‘cowboy Catholic’ head of the Heritage Foundation is on a mission to align the right behind Trumpism, and has a plan in place to overturn the American government as it exists if Trump returns to power
work instead of before”, writes Kevin Roberts in the introduction to Project 2025, the conservative manifesto for a second Trump administration.
Though Project 2025 counts more than 100 other conservative organizations as supporters and contributors, there are a few conservative heavyweights missing from its list – and a host of conservatives who aren’t on board with the nationalist twist the foundation is taking. “He made a name for himself and for the school,” said Rone Tempest, a journalist who profiled Roberts in WyoFile and was Roberts’ neighbor when he lived in the state. “He showed a talent for getting attention for this tiny school.”
He was hired in 2016 by the Texas Public Policy Foundation, a major state thinktank aligned with conservatives in the state. He rose to lead the organization after Brooke Rollins, its former president, left to join the Trump administration. Rollins now leads the America First Policy Institute, a Trump-aligned thinktank that could compete with the foundation to be influential in a second Trump term.
As the foundation’s leader, Roberts catapulted into the conservative elite in spite of his hatred of elites. The nationalist turn, though, is an authentic view for Roberts, Roy said, something “Kevin believes in very firmly”. It does ring inauthentic, however, for the foundation to criticize elites when Heritage is “part and parcel of the elites”, Roy said.
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