Interviews with more than 75 people expose the deep problems threatening the College Board’s billion-dollar testing monopoly. The great-granddaddy of standardized tests may not survive
account for a substantial portion of the $406 million in 2018 revenue collected by the College Board’s Assessments division, which includes the SAT and PSAT programs.
The AP program has grown exponentially since 1955 when the College Board took it over. It has almost no competitors and few critics. Its expansion is a lesson in masterful product marketing. Originally backed by the Ford Foundation, the idea was to give challenging work to a small group of high-achieving students. “It was a very elitist program at its inception,” says Kristin Klopfenstein, an economist who spent 12 years studying the program.
Similar to their performance on the SAT, Black and brown students don’t do as well on AP tests as white students. According to the College Board’s own, in 2019, 68% of Black and 56% of Latino students who took an AP test did not earn a passing score of 3 or higher on the exam’s five point scale. The failure rate for all students was 41%.
In late May, the University of California system announced it would stop considering test scores entirely starting in 2023, and a judge recently ruled that policy must be implemented immediately.College Board’s inept management of the SAT during the pandemic could have long-term consequences. Former College Board executives and close outside observers point to the demise of the SAT Subject Tests as an object lesson.
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