The Flamin’ Hot Cheetos movie feels like a shiny, two-hour ad.
Like many Mexican Americans, I grew up eating those heavily processed corn puffs called Flamin’ Hot Cheetos, my nose usually running from all the lime and Valentina I’d douse on top. And while I don't walk around with red-stained fingers as often as I did in middle school, hot Cheetos still hold a special place in my chile-loving heart.
Like many immigrants and first-generation Americans, Montañez sees his community's buying power, but corporations only see profit margins. And althoughdoesn't hide that ugly truth, it tries to send the message that big companies can change—that they can foster diverse talent and engage with diverse consumers. It tethers Frito-Lay to the Latine community and says, “We got a good thing going on—now go check out our full line of Flamin' Hot products featured in the closing credits.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Eva Longoria's Flamin' Hot Movie Tells a Story of Latin Triumph, and CheetosThe man who invented Flamin' Hot Cheetos deserves to be knighted. But at the very least, a biopic directed by Eva Longoria.
Read more »
Column: Why the Flamin' Hot Cheetos movie is both pandering and perniciousIt’s just like its namesake: snackable, though nowhere near as good as fans attest and far more problematic than they’ll ever admit.
Read more »
The ‘Flamin’ Hot’ story is one of perseverance, not just a snack foodRichard Montañez was a former gang member before becoming a janitor for Texas-based Frito-Lay. It was there that he leaned on his Mexican heritage to set the snack world on fire and ultimately became a vice president at the company. | via texasstandard
Read more »
![Get a Taste of Flamin’ Hot’s Music with The Big Score Clips [EXCLUSIVE]](https://i.headtopics.com/images/2023/6/12/screenrant/get-a-taste-of-flamin-hot-s-music-with-the-big-sco-get-a-taste-of-flamin-hot-s-music-with-the-big-sco-1668315634546122753.webp?w=640)
Get a Taste of Flamin’ Hot’s Music with The Big Score Clips [EXCLUSIVE]Exclusive: Check out clips exploring composer Marcelo Zarvos’ music for FlaminHot from his upcoming episode of TheBigScore podcast:
Read more »
Eva Longoria wears enormous flame ring, sheer gown to the premiere of ‘Flamin’ Hot’The heated up the red carpet in a black lace dress and Chopard bling for the premiere of her directorial debut on Friday.
Read more »
‘Flamin’ Hot’ director, cast reflect on Mexican American struggles, breaking stereotypes, power of cultureDirector Eva Longoria and cast members of the movie “Flamin’ Hot” talk about how the film shows the obstacles many face and how they beat stereotypes.
Read more »