Shelley Zalis, known as the “chief troublemaker,” is a pioneer for online research, movement leader, and champion of gender equality. She is an internationally renowned entrepreneur, speaker, mentor, mother, and founder and CEO of The Female Quotient. Zalis rewrites the rules and innovates solutions to impact real change.
The landscape of wealth is undergoing a profound transformation, with women increasingly becoming the primary custodians of financial assets. This shift, often referred to as the or"feminization of wealth" as coined by Ellevest , is not just a passing trend—it’s a seismic shift in the financial world.
But here’s the kicker: the transition from dual-income households to single-income or widowhood often reveals shocking gaps in financial planning. A study by UBS found that 74% of widows and divorcees discovered negative financial surprises after taking control of their finances. This statistic is a loud wake-up call for better financial education and preparation for women, many of whom were not the primary financial planners during their marriages.
Yet, the financial industry has historically failed to cater to women’s unique needs and preferences. Many women report feeling underestimated or outright ignored by financial advisors. In fact, The FQ and Wells Fargo’s study found that women are less likely than men to talk to a financial professional about their financial health. It’s no wonder that many widows or divorced women often fire their financial advisors after their spouse's death or a divorce.
A 2022 study by Fidelity Investments found that women who invest in the stock market achieve returns comparable to, or even slightly better than, their male counterparts. Yet, only 29% of women see themselves as investors, compared to 51% of men. This perception gap is the real challenge that needs addressing.
Ellevest Women's Wealth Female Investors Women In Finance Shelley Zalis The Female Quotient Women And Money Financial Planning
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