It just got a lot harder to live that vape life
Photo: Gabby Jones/Bloomberg via Getty Images On Thursday, the FDA announced a ban on Juul products, denying the company’s application to sell e-cigarettes in the United States and ordering Juul to immediately stop selling and distributing its products. In other words: .
The decision comes after a two-year investigation into the e-cigarette industry. “The agency has dedicated significant resources to review products from the companies that account for most of the U.S. market,” FDA commissioner Dr. Robert M. Califf said in a statement. “We recognize these make up a significant part of the available products and many have played a disproportionate role in the rise of youth vaping.
Juul has been in a battle with regulators for years. The company established dominance of the e-cigarette market in 2018, when it reportedly represented 75 percent of the tobacco-vaping industry, per a Wells Fargo analysis of Nielsen data. At the time, regulators and anti-tobacco lobbyists started to become especially concerned with Juul’s availability to minors and the rise in adolescent vaping.
The health impacts of e-cigarettes have also come under increased scrutiny in the past five years. Scientific studies began examining whether vaping could cause lung cancer as horror stories started spreading. And hundreds of lawsuits alleged that Juul’s marketing was specifically tied to a rise in nicotine addictions, despite the company advertising Juul as a “healthier” alternative to smoking traditional cigarettes.
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