For the first time since the launch of the Fashion IP 100 ranking, two of the top three Fashion IPs come from the same founder. Gain insights into the FashionEXworld 2022 Fashion IP 100 and Fashion IP White Paper here.
Coming in at number one was Fear of God, which was the dark horse at second place in the 2021 list. Coming in second this year was Fear of God’s diffusion line, Essentials. Researchers at the Fashion Exchange said this is “the first time that two of the top three Fashion IPs come from the same founder over the past four years since the list’s launch.”Liu Wen’s namesake brand grabbed the number three position, and was followed by another Chinese brand, Shawn Yue’s Madness.
Regarding the methodology, the 2022 Fashion IP 100 is ranked on the basis of an FX Index data evaluation system, which includes online consumption data of Alibaba platforms. “By taking into account CBNData’s consumption influence data, popularity on top 3 social media platforms , and Baidu Index, nearly 400 Fashion IPs across the globe were quantitatively evaluated,” authors of the report stated. “The final result identified 100 IPs with top overall performances in the Chinese market in 2022.
In addition to the ranking and data analysis, the white paper also includes profiles of the top brands as well as a “2023 Ten to Watch.” The white paper also showcases an analysis of fashion brand collaborations. WWD: What was most surprising about this year’s Fashion IP 100? What were the key takeaways? We are interested in knowing the reasons why Fashion Exchange has been releasing the annual list and white paper since 2019 and the core values it holds for global designers, artists and other Fashion IPs.The biggest change and surprise on this year’s list came from the major reshuffle in the top 10 of the overall ranking.
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