The Delta Variant, streaming wars and surging piracy loom large as CinemaCon launches Sunday at Caesars Palace in Las Vegas, the first in-person gathering of theaters owners and Hollywood studios s…
Chairman-CEO Charles Rivken fielded questions from Deadline on the evolving relationship between the two camps and future of their industry. Watch on Deadline: We in the movie theater business are about people sitting in a big auditorium. Yes, attendance will be reduced, but that’s okay. Top studio executives are coming but saying to their teams, ‘If you have a particular risk and that means you don’t want to travel, stay home.’ Most NATO staff is going.
“No doubt the advent of streaming platforms by many of our major content suppliers has complicated things. But it is absolutely the case that throughout the pandemic the MPA and its individual members rallied in support. We had studio executives calling members of Congress.and his team were lobbying side-by-side with us. He called more than 25 different governors. On the creative side, we had over 100 directors sign a letter to Congress.
But what about Delta? New York City, Los Angeles, San Francisco and New Orleans have imposed a vaccine mandate for indoor entertainment.: “We’re dealing with Mayor De Blasio on the vaccine requirement. We didn’t oppose it. The requirements will reduce ticket sales, because we saw that in France and Italy. But the good news is that it gets people to get vaccinated.
“It’s a bit of a roller coaster getting out of this pandemic. The Delta variant has changed some consumer attitudes. But we’re still at a much higher level of consumer confidence than last fall or winter. It’s not as good as it was a month ago, but better than six months ago. We’re on the path of the recovery. This is a short-term downturn.”“We have survived this pandemic together so the family is still the family although we may have our arguments over the lunch table.
“What the exact window will be is between exhibitors and distributors, but the idea is that some robust period of a window will exist theatrically coming out of the pandemic. We just really hope the streaming wars don’t distort that. This is an industry where we all fight for the best business models. Streaming is not a disagreement, it’s a discussion. We are trying to figure out where the industry is going. It should not overshadow the amazing partners that theater owners had during the crisis.
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