Face masks hit lipstick sales, as mascara and eye shadow see growing share of makeup sales 💄
Life in a face covering means eye expression needs to make a big impression, prompting a shift in makeup sales.
With lips now often hidden behind a mask, makeup sales in that area are taking a lesser share of spending.Online retailer Asos recently saidIt also said people were making more"deliberate purchases" rather than ordering and returning several items at a time.Influencers have been sharing tips on keeping your make-up looking good while wearing a mask
It found that mascara and eye shadow drove an increasing share of sales for eye makeup, up from 22% of makeup sales before lockdown to 25% post-lockdown. Eyebrow products have also taken a rising share in the market, having previously been static for some time.
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