The Expansion of Archie Comics' Riverdale Franchise, Up for Auction

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The Expansion of Archie Comics' Riverdale Franchise, Up for Auction
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The Archie Comics franchise began to expand in earnest with titles that featured some of Riverdale's other most famous characters.

\nThe publisher which became known as Archie Comics has been a beloved part of American pop culture since the character's debut in 1941. There have been a seemingly endless number of titles featuring Archie and his pals since that moment, and the concept of titles featuring the other residents of Riverdale began to take shape with the introduction of Archie's Pal Jughead in 1949 and Archie's Girls Betty and Veronica in 1950.

MLJ superhero series Top Notch Comics eventually became Laugh Comics, which was also soon converted into a title featuring Archie and the gang. The publisher which had until then been called MLJ was renamed Archie Comics in 1946.

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