SUVs have come a long way from being criticized for their design to becoming popular and high-performing vehicles. The article discusses the transformation of SUVs and how they have become a preferred choice for many car buyers.
It seems like a very long time ago that we were all having a good old moan at SUVs, the newest and – remarkable as it now seems – most unacceptable design on the block. In fact, it’s not that long ago at all. As recently as the late 2000s SUVs still constituted only a tiny part of the market. Part of the early SUVs’ problem was the perceived dullness of the drive.
Land Rovers, Shoguns and the like had been around for yonks but they were tough and ‘authentic’ so we forgave them their driving terribleness. Maybe that and the market’s innate conservatism explained why bringing the obvious benefits of bringing a high-stanced two-box design to the masses was seen as near-heretical. Whatever, SUV stigma is now very much a thing of the past. Today’s SUVs handle and go as well as many sports cars, let alone much more ordinary vehicles. You really can’t fail to find one that not only answers all your practical needs but also makes you feel good about yourself. Maserati had a big head start in feelgood when they launched their first SUV, the Levant
Suvs Design Market Stigma Performance Maserati Levante
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