The EV question for auto executives is: How quickly should they make the shift?
Weeks after Tesla slashed prices on a number of its models, Ford Motor dropped the price of its electric Mustang Mach-E. WSJ auto reporter Nora Eckert compares the auto makers’ strategic moves and explains what this means for the industry. Photo illustration: Josephine ChuMost car executives agree that a transition to electric vehicles is inevitable. How rapidly to make the switch is a central question, one that is driving divergent strategies.
Traditional auto makers have pledged to gradually transform their vehicle lineups to EVs, but timelines vary. If car makers get ahead of consumers on EV rollouts, that could inflate their costs and hurt sales of gas-powered vehicles, profits from which are needed to fund investments in electrification.
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