This article explores the European grocery shopping method, a trend on TikTok that encourages a more intentional and pared-down approach to buying groceries. It contrasts this method with typical American grocery shopping habits and highlights its benefits like reduced waste, affordability, and enjoyment.
Melissa Kravitz Hoeffner has spent over a decade working as a writer in New York City. She currently covers all aspects of food, dining, travel and lifestyle trends and the intersection of culture, business and politics in these areas. Her work appears in The New York Times, Real Simple, Vogue, Bon Appetit, Glamour, Time Out, Conde Nast Traveler and several more publications.Need to spruce up your supermarket routine this year? It’s time to meet the European grocery shopping method.
And no, that doesn’t mean pushing your cart through Costco with a cigarette in one hand and a glass of Bordeaux in the cupholder. Instead this trending grocery strategy on TikTok refers to the more pared-down and intentional style of Northern European shopping, with a focus on specific meals, recipes, and quality ingredients. The concise method contrasts with how many Americans may shop, as we often stock up on enough food for a week (or longer), buy every item at the same store, or get ingredients in the hopes that they may eventually be useful. In a nutshell, the European shopping method is the antithesis of a major Whole Foods haul. It’s about buying fewer items more often, which may be slightly more time consuming, but also more enjoyable, affordable, and less wasteful.than American ones, which can translate to less refrigerator, appliance, and storage space — so this method isn’t just a preference, it’s a practical way of life. And it might also mean more delicious, fresh meals at home.To succeed at the European grocery method, start by setting a goal. Are you making a roast chicken and vegetables tonight to turn into a pot pie tomorrow? Do you want to shop for the requisite ingredients to create a stir-fry or slowly-simmered soup? The recipes you create with the European shopping method aren’t necessarily French or Italian, but rather planned in advance of your trip to the store, to prevent purchasing unnecessary ingredients or foods that might go to waste
Grocery Shopping European Lifestyle Food Trends Sustainable Living Meal Planning
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