Mariella Moon has been a night editor for Engadget since 2013, covering everything from consumer technology and video games to strange little robots that could operate on the human body from the inside one day. She has a special affinity for space, its technologies and its mysteries, though, and has interviewed astronauts for Engadget.
. Since the new law will come into force 20 days after its publication, that means it will be enforceable starting on August 1. All its provisions will be fully applicable in two years' time, but some of them will be implemented much earlier than that.
Six months from now, the bloc will start implementing bans on prohibited applications for AI, such as the use of, the collection and compilation of facial recognition information for databases, as well the use of real time emotion recognition systems in schools and workplaces. In nine months, the EU will start implementing codes of practice on AI developers. The EU AI Office established by the European Commission will work with consultancy firms to draft those codes. It also plans to work with companies that provide general-purpose models deemed to carry systemic risks. As TechCrunch notes, though, that raises concerns that the industry's biggest players will be able to shape the rules that are supposed to keep them in check.
After a year, makers of general purpose AI models, such as ChatGPT, will have to comply with new transparency requirements and have to be able to demonstrate that their systems are safe and easily explainable to users. In addition to all those, the EU AI Act includes rules that apply to generative AI and manipulated media, such as making sure deepfakes and other AI-generated images, videos and audio are clearly labeled.
Companies training their AI models will have to respect copyright laws, as well, unless their model is created purely for research and development. "Rightsholders may choose to reserve their rights over their works or other subject matter to prevent text and data mining, unless this is done for the purposes of scientific research," the AI Act's text reads.
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