The Estée Lauder Cos. Launches Voting Initiatives

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The Estée Lauder Cos. Launches Voting Initiatives
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The civic program, focused on content and initiatives, aims to help Lauder employees get out the vote.

At a time when election fraud is top of mind in the U.S., The Estée Lauder Cos. Inc. is solidifying its commitment to getting out the vote, it announced in an internal memo Wednesday morning.

The company kicked off the nonpartisan initiative with a video, titled “Why I Vote,” featuring various employees describing their philosophies behind voting. The company will be releasing more “Why I Vote” videos, as well as various posts about planning voting days and communications around voter registration, ahead of the general election on Nov. 3.

“Through this initiative, we are meeting our employees where they are. This is a reaction to what our employees told us they wanted,” Gonzalez Noguera added. The team’s government experience did come in handy. “The Estée Lauder Cos. had a preexisting commitment to civic engagement, and we brought the understanding of how you organize,” Gonzalez Noguera said. “What we instinctively did was marry the commitment with our experience in organizing.”

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