The civic program, focused on content and initiatives, aims to help Lauder employees get out the vote.
At a time when election fraud is top of mind in the U.S., The Estée Lauder Cos. Inc. is solidifying its commitment to getting out the vote, it announced in an internal memo Wednesday morning. The organization has partnered with TurboVote, a nonprofit, non-partisan platform that aids in voter registration, offers e-mail and SMS reminders and locates nearby polling places.
The platform is available to employees of the Estée Lauder Cos. who are eligible to vote, according to an internal memo sent throughout the company Wednesday morning. The company kicked off the nonpartisan initiative with a video, titled “Why I Vote,” featuring various employees describing their philosophies behind voting. The company will be releasing more “Why I Vote” videos, as well as various posts about planning voting days and communications around voter registration, ahead of the general election on Nov. 3. Lauder’s internal commitment to civic engagement predates the initiative. “Our role as a company is to provide the tools, and the space and the time for our employees to exercise their civic duty,” said Maria Cristina “MC” Gonzalez Noguera, senior vice president of global public affairs at the Estée Lauder Cos. Inc. “Prior to 2016, it was understood that you could go and take your time and vote. We made it more explicit by having communications to employees, and in 2018, we made it even more explicit with PTO.”The initiatives were executed partially by the global public affairs team, and partially by the civic engagement task force, which any employee can join. “This idea came up organically through our employee resource group structure and we pulled it together,” said Kara Carscaden, vice president of global public affairs at the Estée Lauder Cos. Inc. “In the past two to four years, the nonpartisan tools available to companies have really expanded. When we started to look at it, it was clear there were new opportunities for our employees.” “Through this initiative, we are meeting our employees where they are. This is a reaction to what our employees told us they wanted,” Gonzalez Noguera added. Gonzalez Noguera herself has a history with elected office, having served as director of communications for then-First Lady Michelle Obama, and assistant to President Obama. Carscaden also formerly worked for the Obama administration. The team’s government experience did come in handy. “The Estée Lauder Cos. had a preexisting commitment to civic engagement, and we brought the understanding of how you organize,” Gonzalez Noguera said. “What we instinctively did was marry the commitment with our experience in organizing.” That being said, she emphasized the nonpartisan nature of the initiative. The internal memo sent by Gonzalez Noguera Wednesday morning highlighted keeping any ensuing political debates civil. “We were very deliberate about saying, ‘We know there will be discussion about politics, and we want to encourage you to have that discussion, but have it with respect,'” Gonzalez Noguera said. The company has also joined the ranks of corporations prioritizing advocacy for social causes, having just inaugurated its civic engagement task force late last year. It also joined the Civic Alliance this July, an alliance started by the Democratic party and the CAA Foundation to encourage employees to participate in public elections.Lady Gaga’s Born This Way Calls on Visual Artists for Get Out the Vote Campaign
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
USPS Campaign Aims to Educate Public About Mail-In Ballot ProcessThe U.S. Postal Service has launched a broad marketing campaign, including TV ads and direct mail, to raise awareness of its mail-in voting system amid unprecedented scrutiny ahead of November’s election.
Read more »
Pearl Jam Launches 'PJ Votes 2020' Initiative: 'Our Democracy Is At Risk'Pearl Jam has partnered with People for the American Way to encourage people to vote via their initiative PJ Votes 2020. Get the details.
Read more »
Kerby Jean-Raymond Teams With Kering to Launch Your Friends in New York.Kerbito announces the second phase of Your Friends in New York, a multidisciplinary project to support a new generation of creatives and a new way of engaging with fashion, backed by KeringGroup.
Read more »
Selena Gomez and Micaiah Carter Bonded on Their Shared Zodiac Sign'Her demeanor on set is amazing, she’s really relaxed,' micaiah_carter said of selenagomez. Read on about the photographer's work during quarantine, here.
Read more »
Nordstrom Inc.: What Lies AheadNordstrom is eyeing improved results in the back half of the year and has several key areas of growth on the agenda.
Read more »
How do you get out the vote in the Instagram age? Ask big-name artists to helpVote.org launches free, downloadable images from artists including Robert Longo, Sally Mann, Julie Mehretu, Marilyn Minter and Sam Taylor-Johnson.
Read more »