The Eras Tour: South Bay businesses cash in on 'Swift surge'

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The Eras Tour: South Bay businesses cash in on 'Swift surge'
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For local business, the Taylor Swift effect means a crescendo of cash. Even the singer's own production crew ordered 50 pizzas from Pizza my Heart in Santa Clara.

Taylor Swift's The Eras Tour was one of the biggest concerts in the Bay Area in decades -- it was also sweet music to the ears of local businesses.Swifites from the Bay Area and beyond were still basking in the glow of a concert weekend at Levi's Stadium.

's The Eras Tour was one of the biggest concert events the Bay Area has seen in decades -- it was also sweet music to the ears of local businesses.They were enjoying a post-concert hangover, adding mere words can't describe the Taylor experience.Taylor Swift closes out The Eras Tour with sellout crowd at Levi's Stadium in 'Swiftie Clara'"Taylor does a great job with her fans, including us including the bracelet trading, we all have bracelets," said Joy Cottrell.

Oh, those tradable bracelets and the decorated 'Swifite mobiles' just part of what made the weekend unforgettable.

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