Having claimed North America and Europe, the cloud giants hope to add Latin America and Africa to their empires
. Meanwhile, Microsoft, which already has a presence in Brazil, plans to open datacenters in Chile and Mexico., there's good reason to make these investments now. Over the past few years, the analysts have tracked an explosion of cloud spending in these markets. They found that in 2021 cloud spending in Latin America and sub-Saharan Africa grew 26.7 percent and 30 percent respectively.
Gartner does expect this rate of growth to slow somewhat by 2025, which isn't that surprising. Unless these services can be opened to a greater share of the populace, the addressable market will become saturated very quickly. Clearly, the cloud providers believe their efforts to expand their potential markets will be successful, and that access to the internet will breed greater demand for cloud and datacenter infrastructure. They may be right.Just as countless governments and empires have over the past half millennium, the major cloud providers will paint these investments as an altruistic effort to bring vital infrastructure, services, and jobs to underserved regions. And if it stopped there, that might be alright.
In his blog post earlier this year, Pichai did little to disguise this fact:"We've been investing to improve connectivity and increase Latin America's access to digital services, including Google products, like search, Gmail, YouTube, as well as Google Cloud," he wrote. Such is the nature of business, of course.
But as we've seen play out over the past decade, all of this comes at the cost of stifling local competition. In Europe, antitrust lawyers are still
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