“The auto industry will likely face challenges in meeting these requirements,” said Kelbe Goupil of Utah Clean Energy. But she said the reduction in greenhouse gas emissions makes it worthwhile. “While it’s ambitious, we need to be ambitious.”
reacted in a blog post: “... Even given the industry’s embrace of electrification, the short-term goals of the EPA proposal are “very high. ... In fact, the proposal exceeds the administration’sannounced in August 2021 – with auto industry support – by requiring more than one EV for every new gas vehicle sold by 2030 and potentially two EVs for every gas vehicle just two years later.”
Customer sentiment is not easily changed, Bickmore said. “Consumers are very wise. They’ll purchase what meets their goals.” According to the Utah Department of Environmental Quality, the proposal for heavy vehicles is aimed at reducing greenhouse gases, not pollutants like those clogging the Wasatch Front, but an earlier rule that came out last December is projected to produce an 82.5% reduction in NOx emissions and a 50% reduction in particulate emissions over the previous standard for heavy vehicles.
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