The End of ‘Brat Summer’ Doesn’t Mean What You Think

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The End of ‘Brat Summer’ Doesn’t Mean What You Think
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Yes, it means we’re moving into Demure Autumn or even PSL Time, but it also indicates seasons themselves are getting warped by meme culture.

Charli XCX said it, so it must be true: Brat Summer is over. In a tweet so echoey it got several news hits, the club rat/pop girl said goodbye to the season that may come to define her career—and America’s political future. It was September 2, 87 days after Charli released the album Brat and 43 days after she declared that Vice President Kamala Harris “IS brat.

Presumably this is why the Kamala HQ X account has already removed its Brat Green hue. As my colleague Leah Feiger discussed with writer Hunter Harris a few weeks back, as the US gets closer to Election Day in November, the pop culture moment around Harris will likely shift back to a more political one. The Monitor is a weekly column devoted to everything happening in the WIRED world of culture, from movies to memes, TV to TikTok.

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