The global phenomenon that is Taylor Swift’s Eras Tour is coming to an end after the popstar performed more than 150 shows across five continents over nearly two years. Since launching the tour in 2023, Swift has shattered sales and attendance records. It's even created such an economic boom that the Federal Reserve took note.
FILE - Taylor Swift performs at the Monumental stadium during her Eras Tour concert in Buenos Aires, Argentina on Nov. 9, 2023. FILE - Taylor Swift performs at Wembley Stadium as part of her Eras Tour in London on June 21, 2024. FILE.- A sign replicating the popular Taylor Swift bracelet is displayed in front of Rogers Centre promoting Swift’s The Eras Tour in Toronto, on Nov. 13, 2024.
FILE - Taylor Swift fans pose in front of a mural before attending Swift’s concert on June 21, 2024 in London. “Imagine your favorite sports team,” Bohne said. “They’re still a team, but they’re not going to play any games for the foreseeable future. That’s going to leave a hole for some folks.” FILE - Karen Boncan, left, and Petrushka Seville arrive at the world premiere of the concert film "Taylor Swift: The Eras Tour" on Oct. 11, 2023, in Los Angeles.
“I think it’s perfect in these times to have somebody like Taylor to kind of give us distraction, give us inspiration, give us hope,” said Ralph Jaccodine, an assistant professor at Berklee College of Music and a former concert promoter who has worked with Bruce Springsteen and others. “And this is a woman that owning it, she’s come a long way. And now she can talk about artist rights and women’s rights and equality. And really, just her work ethic is relentless.
Even the word “era” has become ubiquitous, with fans and casual observers using the term to explain both frivolous and transformative phases — are you in your “villain era” or a “healing era”?
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