Ford turns to electrified pickups, performance cars and SUVs to meet California's greenhouse gas regulations.
engines helped boost mileage and reduce pollution even in the company’s largest pickups and SUVs. But the company has the scale and the cash flow to invest heavily in electric powertrains, too.The Mustang Mach-E, which goes on sale sometime next year, will serve as Ford’s EV image leader. The Mach-E draws design and performance inspiration from the original Mustang sport coupe.
Industry executives acknowledge that vehicles like the new Mustang could provide a halo effect for other EV makers. “You’re seeing companies launching cool cars and you’re seeing a classic automotive arms race, who can put the next cool thing out there,” said Scott Keogh, chief executive of Volkswagen of America. “All this is building confidence among the consumer base.”
A hybrid version of the F-150 is due late in 2020, with an all-electric pickup a year or two after that. Ford executives hope that by then, a successful Mustang launch will have eased the way.
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