a silhouette of Timothee Chalamet in front of the Dune 2 popcorn bucket
The Big Picture In a world where movie marketing can sometimes feel as vast and complex as the desert landscapes of Arrakis, the Dune: Part Two promotional popcorn bucket has carved out a niche that’s as deep as the sandworms it represents. This year, Denis Villeneuve’s sequel not only dominated box office discussions but also the realm of bizarre cinema collectibles, thanks to an AMC Theatres popcorn bucket designed to look like the gaping maw of a sandworm.
However, the cast of Dune: Part Two had mixed feelings about the bucket. During an appearance on a popular talk show, the likes of Zendaya and Timothée Chalamet were visibly taken aback by the bucket's bold design, which led to some uneasy laughs and candid remarks about its unsettling aesthetic. Behind the scenes, the design process was as detailed as it was creative. Marcus Gonzalez, Zinc Group's global creative director, explained the initial creative hurdles.
"It isn’t just about sticking your hand in a dark hole. It’s: What’s the cool factor about it? Are you sticking your hand through a neck hole from a severed head for a zombie movie or something? that completely changes the perceived ick factor on it.”
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