“This dress was a big triumph for us,” Area co-founder Piotrek Panszczyk tells British Vogue.
“I feel like [Beyoncé and I] grew up together, because her music was always very present in my life,” says Piotrek. “It’s surreal to think that many years later, we [the designer and his co-founder, Beckett Fogg] are creating these special moments for her.”
Area previously provided the superstar with crystal-choked jewellery – a brand signature – and a similarly spangled rainbow look for her 2020 film,a career high for both Bey and team Area.
“The classic couture grandeur [is] translated through a sculptural and graphic lens,” Piotrek said ahead of the big reveal. The curves were created using a lightweight internal bustle structure, which was padded out and smoothened before the outer duchesse-silk shell was added. This globular silhouette – “a conception between [fashion designer] Charles James and [sculptor] Jean Arp’s abstract body sculptures” – is seen throughout the couture collection, but Beyoncé truly brings it to life.
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