The Drama Behind Tesla Model 3: From 'Model E' to 'S3X'

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The Drama Behind Tesla Model 3: From 'Model E' to 'S3X'
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Learn about the drama surrounding the naming and pricing of the Tesla Model 3, from Elon Musk's initial plan to name it 'Model E' to the eventual release of the $35,000 version.

Tesla Model 3 drama existed before the car even did. In 2014, we learned that Tesla CEO Elon Musk wanted to name it “ Model E ” so his car lineup—which consisted of the Model S and Model X at the time—could spell “SEX.” That idea died when Ford threatened legal action, saying “ Model E ” sounded too much like “Model T.” So “ Model 3 ” it became, giving us “ S3X ” instead. This Tesla Model 3 Performance is currently available for sale on Cars & Bids. Check it out and bid here.

Musk’s years-long goal was to make the Model 3 a $35,000 electric sedan: an entry-level Tesla that could rival gas-powered cars in price and beat them in efficiency. But it took a lot of fuss to get there: When the car debuted in 2017, Musk said Tesla financially couldn’t build the $35,000 version until production scaled up and cashflow came in from the more expensive models. The $35,000 version finally surfaced in 2019, but it was on sale for such a short period of time that when sales ended, no one knew if any $35,000 Model 3s were actually buil

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