The Discontinued Daytona Le Mans Is Now Selling for $320,000

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The Discontinued Daytona Le Mans Is Now Selling for $320,000
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Reference 126529LN from 2023 originally cost $51,400, and since being discontinued this week its value has shot through the roof on the used market.

after a very short 10-month run. Now examples of that watch are begging as much as $320,000 on the pre-owned market.strongly associated the new Daytona Le Mans with Paul Newman’s 1963 Daytona which hammered in October of 2017 for $17.8 million—making it the most expensive watch in the world at the time.An Ultra-Rare Patek Philippe Set Leads Sotheby’s $1.3 Million ‘Gender-Free’ Watch Auction

Paying homage to a vintage watch was something Rolex never did overtly—if ever—before. Short production runs were also not Rolex’s style. We likened the 2023 Le Mans to a limited-edition homage watch, which the always-cagey Rolex, of course, didn’t announce as such. But with the crazy high prices we’re seeing now, the 2023 LeMans is heating up on the open market just like any obscure, limited edition that nods to a storied brand’s legacy.

It’s difficult to know if there are real watches at the other end of the sales listings we’re seeing, or whether the sellers are merely fishing for potential buyers in hope of matching them with a possible seller. As with most hype-watches, there are usually some shenanigans involved in getting one on the open market, and there are often a handful of bad actors looking to take advantage of someone’s horological lust.

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