“My objective is to make businesses stronger — young brands, young Black brands specifically.'
Before the recent months of nationwide marches calling for social justice and the fashion industry’s subsequent interest in supporting Black creatives, Bethann Hardison was quietly strengthening a group of Black designers.
Unlike several other collective and corporate initiatives that were in response to a global call for social justice and racial equality, the Designer Hub is not a new entity. “This has not been motivated by what’s come upon everybody right now. This is something that was just necessary to do. You could see it. I did,” she said.
Hardison was recently named executive adviser of global equity and culture engagement at Gucci. “What’s nice about them is that they respect so much the work that I’ve done and they don’t want to interfere with that too much,” she said. “Now it’s a much bigger job and responsibility based around the diversity, equity and inclusion build.”
Sales, financing, sponsorship, marketing and social media are key issues the less-established designers are eager to discuss. A two-day group outing to Instagram’s offices was planned prior to the shutdown. Free to participants, the Designers Hub is geared for solving any problem that they might have, according to Hardison. “They are given an idea about how it can be better, what they can do about it or what is normally done,” she said.
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