Up on your national news? VIP+’s “Demographic Divide” special report — with exclusive data — proves your age dictates your answer
by Variety Intelligence Platform in 2021, the second version of our “Demographic Divide” special report takes an even wider lens at the key differences in media and entertainment that continue to evolve between younger and older Americans. VIP+ surveyed over 1,700 U.S. consumers, splitting the sample across four age groups: 15-29, 30-44, 45-59 and 60 and older.
The report takes a deep dive into how each demographic group consumes media and entertainment, focusing particularly on the long-term implications any behavioral shifts may have on the strategies necessary for traditional media to continue competing in an ever-shifting landscape.
The results of our expansive study highlight the fact that the world of entertainment is becoming increasingly fragmented. This is problematic for those who retain a traditional one-size-fits-all approach for content and treat what they consider as emerging platforms — but are, in reality, established — as sources primarily for clips and not full distribution.
It allows for a new entertainment world to emerge, with time running out for those ignoring it to devise strategies to maintain relevancy. The increasing need to gear content to consumers on their own terms
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