Political News and Conservative Analysis About Congress, the President, and the Federal Government
When Vice President Kamala Harris lost to President-elect Donald Trump and Republicans claimed a majority in both the House and Senate, some DemocratsWhile Harris largely favored legacy media appearances, Trump often pitched to voters on alternative platforms, taking his message to niche podcasts, YouTube influencers, and more.
“Trust once it’s burned, it’s hard to regain, and I think we are in a moment of particular distrust,” Gurri said. “And the pandemic just blew up what little trust was left.” For the first time this year, Gallup found that legacy media is the least trusted institution in the country. The data confirmed a startling decline in trust in legacy media over the past decade and marked a shift from previous years when Congress was viewed as the least credible institution.report found half of Americans believe legacy outlets are biased, push an agenda, or deliberately intend to misinform the public.
Jackson added that “podcasters seem to be more willing to have a conversation on issues that the mainstream maybe wouldn’t touch,” while arguing that they are not “as beholden” as legacy media to pharmaceutical advertisers.
Trump and his allies took notes and ramped up engagements on the platforms during the presidential campaign. Their efforts paid off, particularly with young voters who frequent alternative media more heavily than those older than them. Trump outperformed his 2020 showing with voters ages 18-24 by 11 percentage points to win a second term, according to CNN exit polls. He grew support from people ages 18-29 by 7 percentage points.
“If Democrats want to win a majority, we have to build a better network on these platforms,” he said. “Politics is in messaging, more broadly, is a game of reaching people and going to where people are looking. And the unfortunate fact, perhaps, for Democrats, is that people are not looking at CNN or MSNBC.”his party for understating the advantages of alternative media during Harris’s campaign.
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