In March, SuperSport almost lost the rights to the Indian Premier League cricket. MultiChoice CFO Tim Jacobs explains what happened.
“An intermediary company bought all of the global rights for the IPL and then came to all of the broadcasters, and you can just imagine… What are they going to do? They’re going to put a big fat margin on top of the price that they paid,” Jacobs told MyBroadband.
Four contracts were on offer, covering television and digital rights and a selection of important matches. Rights were divided into various regions, with one set focussed on the Indian subcontinent and others overseas. Should MultiChoice also fail to negotiate for these rights, Proteas cricket matches may no longer be available on DStv’s SuperSport channels.
“This is part of the challenge that we’ve got. Especially when you’ve got a big market like South Africa where you’ve got load-shedding, where customers are under massive economic pressure…” he said. They also knew that as soon as the tournament started, the value of the rights would decrease significantly.
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