Just like iconic outfits worn by Superman, Batman and Spider-Man, football uniforms are meant to excite fans and give players confidence.
After Leech became Broncos president in 2022, and the NFL approved the use of alternate helmets with teams’ throwback uniforms, an opportunity to reimagine his own organization’s look presented itself.
The Broncos unveiled their “Snowcapped” alternate helmets in July — the result of a monthslong process that included a fan survey, multiple designers and input from players. Among the color options considered for the helmet were blue, orange, white and gray, Leech told The Post. They also looked at designs that featured the “D” logo and others that utilized the current one. “We laid out half a dozen options and sort of mixed and matched different things,” he said.
An inflatable Denver Broncos alternative snow-capped helmet greets fans waiting to enter the Back Together Weekend training camp practice at Centura Health Training Center July 29, 2023. In 1997, Denver did a rebrand with its current logo. Rick Bakas, a lifelong Broncos fan from Arvada, was a part of the design team at Nike that created it. He recalled former owner Pat Bowlen telling the design team he wanted “a horse that looked like it was going to kick your .”
The design team never intended to drift away from the “D” logo, but Bowlen thought it needed modernization. They drew hundreds of designs, some of which included the “D,” but they realized the letter was distracting.
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