The broadcaster will air Xfinity Series races beginning in 2025.
“Landing the NASCAR Xfinity Series is a game changer for The CW and our CW Sports division and represents another important building block in our programming strategy,” network president Dennis Miller said in a statement. “Live sports are the most watched television content and with The CW’s national reach, moving NASCAR Xfinity Series to The CW will transform and elevate the viewing experience for the series and its fans.
Miller also noted that when NASCAR comes aboard in 2025, The CW will air live sports programming on 48 weekends each year. “CW’s leadership shared a compelling vision for cultivating the next generation of NASCAR talent by bringing the NASCAR Xfinity Series exclusively to broadcast television, and we are thrilled for the opportunity to partner with them,” said Brian Herbst, senior vp media and productions at NASCAR.
Fox and NBC share rights to NASCAR’s top tier of competition, the Cup Series. The networks’ contract is up after the 2024 season.
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