If only our leaders would ‘deliver’ some honesty, says the Guardian columnist Nesrine Malik
But it is Rachel Reeves who has really embraced corpspeak, and in doing so demonstrated how much this type of pabulum has entirely devoured detail, rhetoric and even basic coherence among the ranks of political leadership. On a big launch of brand Reeves in the US, and to show that, with Labour, Britain is “open for business”, the shadow chancellor went onto explain Labour’s new big idea – “securonomics”.
The shadow chancellor, Rachel Reeves, who has wholeheartedly embraced corpspeak with her championing of “securonomics”.Corpspeak isn’t just about saying as little in as many words as possible. It also has a style and attitude. Autocue delivery even when there is no Autocue. Unblinking eye contact with the camera or the interviewer to conjure up the earnestness absent from the responses.
There are some common themes to these addresses. The political arena of polis, power and institutions providing checks and balances has been replaced with targets, key performance indicators and clients. For Labour, the clients, “hard-working families” and “ordinary working people” , are not being served well by the current executive team and deserve better value for their money and hard work.
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