The creative life: LEGO’s Julia Goldin on play at work

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The creative life: LEGO’s Julia Goldin on play at work
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If there is a singular skill that got us through the last couple of years in one piece, it is creativity.

One organization far ahead of the curve on creative thinking is The LEGO Group. Its chief product and marketing officer, Julia Goldin, spoke with Reuters about unlocking and developing this critical skill – not just at the C-Suite, but across entire organizations.Register now for FREE unlimited access to Reuters.comA: Usually people think about creativity in terms of art or theater or performance.

Some people’s models showed how torn they were between working and taking care of children; or what was giving them pleasure, like gardening or making dinner. The bricks gave everyone the opportunity to be open about what they were going through, to create stronger emotional connections and bonding. A: Most companies the last couple of years have encountered issues and challenges that never could have been predicted. So creative problem-solving and flexibility have become extremely important. Many changes needed to take place, and rapidly.

The way to learn how to walk is by falling down, and children are not afraid to make mistakes. We can all learn a lot from children and apply that to how we work ourselves.A: By being very simple and ensuring everyone, including leadership, understands the message.

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