The couple behind the viral AOC ad plans a streaming channel for socialists by realchriswilson
On Tuesday afternoon, the AFL-CIO’s Twitter account posted a video of Dan Whelan, a 36-year-old roofer from Dearborn, Mich., stating that the concept of a middle class was a lie and calling for solidarity among workers. The union’s tweet, featuring the caption “We all need to seize the means of production” was derided on the right and applauded on the left, and was viewed nearly 400,000 times.
Burton and Hayes keep overhead low by working out of their home and lean on their pre-Means experience to learn how to make commercially successful videos. They intend for the company to be a true collective, giving any full-time employee who works there for a minimum of two years an equal say in company decisions.
“We’re just kind of out here shooting in the dark,” said Hayes of the beginning of the funding process. “To do something fully at scale is a few million dollars, and we could also achieve a level of that with $500,000, and we can do that with $100,000 too. We’re just doing the project regardless of what we raise proportional to the scale of money we raise, but it’s happening.”
“Everybody we’re featuring in these videos has their own sort of audience,” said Hayes. “They’re a comedian, they’re a writer, they’re an entertainer, so each video that comes out we pull in a whole new subgroup of the left into this broader project.” “I think it’s very possible to grow up in the United States, be a very connected, curious, intellectually rigorous person and still not be exposed to the basics of leftist politics. Our school system and culture doesn’t leave a lot of room for that so a project like this can kind of meet people where they are,” said Shure, adding that some people “don’t even know what ideas they want to know yet.”
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