Discover the financial investment behind the spectacular Rose Parade floats, exploring the costs of design, materials, labor, and entry fees. Learn about the economic impact of these elaborate displays and the unique construction process.
Travel down a five-mile stretch of Pasadena, Calif., for the Rose Parade , one of the United States' most treasured holiday celebrations . The floats are decked in flowers shipped from all over the world and take months to build.
But how much does an entry into the iconic parade cost to construct?Costs can vary depending on the kind of materials needed, but according to the Pasadena Tournament of Roses, the average cost of a high-quality parade float is $275,000, most of which goes into design, materials, labor and importation costs. More sophisticated floats with animatronics or elaborate floral designs can cost more. Additionally, each participating organization is required to pay an entry fee — $7,500 for non-commercial participants and $25,000 for commercial participants.In 2023, the Louisiana Office of Tourism reported that its $350,000 float generated millions of dollars in tourism revenue. 'Every aspect of the float in the economy that we have experienced goes through some ups and downs not unlike when you go to your local hardware store,' said Chuck Hayes, who oversees sponsor relations at Phoenix Decorating Company.'It's just part of the investment to make this the most unique parade in the world.'The floats are required to be built by construction crews that are approved by the Pasadena Tournament of Roses. Currently, Phoenix Decorating Company is the only organization authorized to construct the floats. Some organizations, however, are allowed to enter self-built floats. Cal Poly University, for example, enters a float constructed by engineering students every year
Rose Parade Floats Cost Construction Tourism
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Pasadena announces new guideline for Rose Parade and Rose bowlWith the Rose Parade right around the corner, Pasadena has announced enhanced safety guidelines for the upcoming New Year's celebration.
Read more »
Rose Parade 2025: Opening performers announced for Tournament of RosesThe stage is set for performances at Jan. 1’s Rose Parade. Here’s who is singing, dancing, swaying, performing on the big day.
Read more »
Honda's Motocompacto Scooters to Debut at 2025 Rose ParadeHonda is set to unveil its new battery-electric scooters, called Motocompactos, at the 2025 Rose Parade. These zero-emission vehicles will be ridden by volunteers who guide the floats along the parade route.
Read more »
From Music Store to Rose Parade: A Love Story and a LegacyThis heartwarming story follows Ed Morales, whose father made a fateful decision to buy a stereo, leading to a chance encounter with Ed's mother at a Los Angeles music store. Their love story spanned decades, inspiring Ed to dedicate himself to the Pasadena Tournament of Roses, ultimately becoming its president.
Read more »
FOX 11 Brings You Live Coverage of the Rose ParadeJoin Christine Devine and Elex Michaelson for live coverage of the iconic Rose Parade on New Year's Day starting at 8 a.m. Experience the floats, music, and excitement of this beloved tradition. FOX 11's coverage begins at 4 a.m. with Good Day LA and includes a Rose Parade Special at 7:30 a.m.
Read more »
A Rose Parade-inspired pet adoption celebrates ‘Roses and Wet Noses'Pasadena Humane is hoping to place larger pups in forever homes in honor of its new parade float.
Read more »