People often struggle to distinguish between real faces and artificial ones made by a computer.
which means people should be more aware of how they’re being used in marketing, advertising and social media. The images are also being used for malicious purposes, such as political propaganda, espionage and information warfare.
My colleagues and I found that people perceived GAN faces to be even more real-looking than genuine photos of actual people’s faces. While it’s not yet clear why this is, this finding doesAnd we also found an interesting link to attractiveness: faces that were rated as less attractive were also rated as more real. Less attractive faces might be considered more typical andagainst which all faces are evaluated.
It is not surprising that people put more trust in faces they believe to be real. But we found that trust was eroded once people were informed about the potential presence of artificial faces in online interactions. They then showed lower levels of trust, overall — independently of whether the faces were real or not.
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