Even the power of Marie Kondo may not be enough to save the Container Store.
In 2019 and 2020, the Container Store got a big boost from “Tidying Up,” the hit Netflix show from the home de-cluttering evangelist. Customers rushed into stores to buy storage bins, pantry and drawer organizers, shelves and other goods to organize the junk in their homes, helping drive up the company’s sales. The Container Store in 2021 launched a partnership with Kondo to design exclusive products for the chain.
The company is vulnerable to changes in the housing market. Mortgage rates hit two-decade highs near 8% last year and are still hovering close to 7%. High interest rates have kept many people from buying or selling their homes, and the frozen housing market has spilled over to hurt the Container Store. “When people move, they buy a heck of a lot of things related to storage and organization.
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