Morgan Spurlock’s Oscar-nominated documentary about McDonald’s food sparked a wave of change. But it didn’t last long.
became such a cultural juggernaut that it was regularly shown to students at school, with Spurlock and team releasing anThe impact of watching Spurlock eat nothing but McDonald’s for 30 days, along with the purported health effects of doing so, sparked a wave of criticism of McDonald’s and fast food in general. However, 20 years later, the fast food industry is doingIt didn’t always seem like McDonald’s would rise above the heat that the doc put on the company.
But in the years that followed the doc’s release, viewers began to poke holes in Spurlock’s health outcomes after the 30 day experiment, as McDonald’s scurried to fix the resulting PR problem. A Swedish universityin 2006, where healthy medical students in their 20s ate nothing but McDonald’s and limited exercise—but found that their outcomes were nowhere near as dangerous as Spurlock’s was.
As it would turn out, the doctor was likely right, but that liver damage probably wasn’t just because Spurlock had been eating McDonald’s for breakfast, lunch, and dinner. Over a decade later, Spurlock stunningly admitted he’d struggled with alcoholism since he was 13 years old.in which he opened about being “accused of rape” during college in an apparent attempt to get ahead of his own #MeToo moment in 2017.
Viewers latched onto the fact that he conspicuously omitted the reality of his drinking habit during filmed doctor check-ups inBut by then, McDonald’s had already emerged on the other side of the brand nightmare the film had caused. Although the brand had initially attemptedthe decision was unrelated), the company eventually started to lock in on what their customers liked most about its food—and customers responded in kind.
As society reflects on the film’s legacy 20 years later, as well as the life and death of Spurlock, the nature of the film’s impact, though undoubtedly large, is more complicated than ever.
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