As the Coliseo de Puerto Rico José Miguel Agrelot in San Juan celebrates 20 years, ASM Global's Jorge Pérez on the arena's history — and future.
On Sept. 13, 2004, Van Halen was the first major music act to perform at the newly inaugurated Coliseo de Puerto Rico José Miguel Agrelot in San Juan. That same year, local and international artists performed at the arena, including Draco Rosa, Daddy Yankee, Juan Luis Guerra, Andrea Bocelli and Korn.
Since its inception 20 years ago, “El Choli,” as it is popularly called by locals, has become known both locally and internationally and the ultimate “dream arena” to perform at for many artists. We couldn’t only survive on leisure, travel and regular tourism. We needed to provoke groups, meetings, conventions that would have economic movement. To complement that, the government really understood that we needed a top destination. So that’s kind of the history behind it.
One of his most famous TV characters was Don Cholito, which he played during the “Encabulla y Vuelve y Tira” segment on) in the late ’70s and early ’80s. “Encabulla y Vuelve y Tira” referenced the stringing of a wooden spinning top — in other words, to do it again and keep trying. That became an analogy of persistence and optimism of the day-to-day challenges that Puerto Ricans had at the time.
We look at it as an important part of our economic ecosystem. We create a lot of entertainment tourism; people travel from different parts to see a show here. About 15% of tickets purchased at the venue come from a ZIP code not in Puerto Rico. Our vision is to keep promoting Puerto Rico as a premier entertainment and tourism destination. We have a social responsibility to help our community.
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