Want to find out how you can be more customer centric? Gartner_MKTG's Q2 issue of the CMO journal is all about CustomerJourney orchestration — one of the key points of discussion for CMOs who want to become more customer-centric today: GartnerMKTG
Martech stacks are growing in size, and the variety and complexity of customer expectations are steadily rising, but CMOs face the challenge of harnessing technology and data — turning data into tangible gains. From organizations’ increasingly high expectations from marketing technology to responding to customers’ increasing demands,second edition of The Chief Marketing Officer Journal
challenges you to think differently about what the most valuable customer journeys look like, helps you dissect a new creative process that takes deliberate steps to support the type of customer path that will lead to increased sales and provides valuable insights and lessons using cutting-edge Digital IQ data to help you upgrade your approach to responding to, and shaping, customer journeys in 2022 and beyond.
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