The CEO Who Doesn’t Want to Blend In

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The CEO Who Doesn’t Want to Blend In
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InHerShoes: Rakia Reynolds isn’t interested in conforming to expectations

Photo: Gabriela Herman Rakia Reynolds’s job is telling her clients’ stories effectively, so it makes sense that when she gets herself dressed, she’s thinking about how to authentically communicate herself. The founder and CEO of Skai Blue Media, her client list includes Serena Williams, Ashley Graham, and Dell. She’s constantly moving — one day she could be in south Florida meeting with a client’s board of directors, the next she’s on HSN talking about Williams’s brand.

Once I get dressed, I’m dressed for the day. The only thing I will switch up is my shoe. My go-to strappy nude sandals right now are by Rebecca Allen, because she does it right when it comes to the black woman nude. On how having kids affected her taste: Being a parent of three observant kids only makes me want to be more authentic and stylish. My kids aren’t little anymore; They have fashion sense. I’ve never conformed to others’ expectations. I want my kids to see that, every day. And I like to stand out. If you ever see me wearing earrings that match with a little black dress, you’ll know I’ve gone back on my promise to myself, and please send help.

On how she starts her day: Most days start at home, with my family. While I’m getting my children ready for school, giving them breakfast, making their lunch, my hair will be in twists in a bonnet, and I’m wearing a robe. Motherhood is that glamorous. Once my kids are out the door, that’s when I get dressed. But right before I do, I have this little ritual. I take a second to visualize my day.

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